By Maria Bastero
Content Manager at Marketing4eCommerce
ANDIn the world of digital marketing, Google Ads is often the first choice for online advertising campaigns. However, limiting your SEM strategy to Google alone could mean missing out on valuable opportunities. Microsoft Advertising , formerly known as Bing Ads , is a platform that can significantly increase your reach and results.
Microsoft Advertising is Microsoft's online advertising platform, which allows advertisers to create campaigns for search engines like Bing or Yahoo . Similar to Google Ads, it works under a cost-per-click algeria number data CPC) model, where advertisers only pay when a user clicks on their ad. The platform offers a variety of targeting options and ad formats to customize campaigns and reach the right audience.
How Microsoft Advertising Works
Microsoft Advertising operates on a real-time auction system. Advertisers bid on specific keywords that are relevant to their business. When a user performs a search that matches those keywords, the system determines which ads to display based on several factors:
Relevance of the ad and the website.
Bid amount compared to other advertisers.
Ad performance history (click-through rate, etc.)
The result is that more relevant and higher bid ads are more likely to appear in prominent positions. With this in mind, some of its features include: