Just Awareness or Also Promotion and Sales?

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How to tell the story of a hotel on social media?
Strategies vary from case to case, depending on the type of structure and the target audience. This means that the communication strategy on social media must take into account the two subjects of communication: the hotel and the customer .

Many rely on spontaneous storytelling to tell the story of the hotel. It is a good technique but it is not necessary to overdo it. The ideal is to find a balance between spontaneity and strategy . For example, you could train an internal resource to tell, from the inside, slices of daily life and real-time moments of the structure. This allows you to argentina phone number humanize the hotel, creating a closer connection with customers and potential customers.

What content marketing strategy to develop and what content to share?
Regarding their own website, unfortunately most accommodation facilities have a narrative approach that is quite flat, predictable and not very differentiated . If we take a look at the hotel websites, they all offer the same services and have rooms “with all the comforts” . This does not put your hotel in a privileged position compared to the other 10 hotels that a potential customer is evaluating.

It is a problem related to the lack of awareness and the underestimation of the importance of the contents. Here it is not a question of describing, but of transmitting the soul of the structure , a personal characteristic. All these errors derive from an upstream problem: the inability to understand with whom I am communicating.