How to write quality content for the web

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Creating content is a crucial activity for many professionals, for others it is just a side dish to be delegated to the intern on duty. My opinion? Without quality work you won't get far. Then we can discuss the nature of the content itself: the blog is not the medicine that solves all the ills, there are many solutions for different purposes.

And it is also true that not all projects need a blog . On the other hand, Google rewards those who write fresh content that is able to respond to questions, needs and search intentions . Now, this is a fundamental point from my point of view: to create the famous (and now inflated) quality content you have to understand what people want .

Often the approach to blogging follows a blind, self-referential south korea phone number direction: “I believe this article should be written like this” . And then again: “These are the needs of my audience, I know my customers, I know what the people who buy in my sector want.

I don't want to question this knowledge, but it's not enough. If you want to write online and focus on blogging you need to know your audience, the people you want to reach. Quality content is contained in articles (but also videos, images, podcasts...) capable of responding to specific needs.

How to write quality content?
Is it enough to start writing and fill a blank page with your experiences?

This is important, a blog article must never lack personality . And the experiences lived must never be put in the background because they make the difference. They allow you to create a competitive advantage over the competition. But not only that. This is not enough.