Becoming a Successful Copywriter? Here Are the 9 Steps to Follow

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We know how users land on our site;
We know where we want them to land in the future;
We have already created a content navigation tree taking into account this data, SEO and user experience ;
We agreed that voice search requires rich, structured textual content on areas of relevance , not on unique keywords.
We have chosen a way of interacting with our audience that has a uniform style, vocabulary and attitude, the “tone of voice”.
And now what to do?
Now the role of the copywriter is to fill the fields of the website under construction with texts that express the company's identity , that contain keywords but, as we have seen, also specific netherlands phone number words for an area of ​​relevance to which the brand aims to be found on the web. Precisely with reference to the integration of voice search in copywriting, I thought, very recently, together with colleagues from the web agency that was creating a website for a hotel, to draft two fairly long texts , two stories in which the two niches of the public to which the hotel was aimed were described in broad terms: Bike and Family .

Let's analyze some aspects:

Here, copywriting has given a central role to syntax , which dances around many descriptive nuances regarding the two types of vacation. I tried to use synonyms and keyword combinations that mentioned all or almost all of the bouquet of keywords orbiting around “family vacation” and “cycling vacation”. The goal was also to meet the needs of voice search .
Url and anchor text specify well the subject of the text, but do not hinder the navigation tree . The two texts are left to "mature" in specific sectors linked in the upper part of the site (not by chance).
Let's not forget that copywriting has people as its objective : a nice full-bodied text allows you to reveal details and nuances that can intrigue and reassure people who will read the text. Even if few, the people who will visit that page and read the text to the end will be immersed in the atmosphere, in this case, of the hotel, already savoring the experience inside.