Conversion Value Analysis

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Within the sales funnel, you can analyze several conversions, which will help identify the segment that is “sagging” the most. For example, the sales funnel conversion is weakest at the stage “CP sent — invoice sent”. You can conclude that you need to work on composing a competent commercial offer, “polish” it in order to improve the indicators at this stage.

Ideally, a company owner or sales manager should know the conversion standards in their market niche to understand where the norm is and where the deviation from it is.

You also need to strive to ensure that the manager has motivation for conversion along the sales funnel, so that he converts an incoming lead with a certain value, and not just makes money. To do this, the bolivia whatsapp phone number motivation system can be integrated into the sales funnel so that the manager receives an additional bonus for a fixed conversion level. This will motivate the manager to pay more attention to conversion at each stage.

It is interesting that if you analyze, for example, 50 businesses, then the conversion is calculated only in ten cases, and only in five of them it is calculated correctly. The peculiarity of the sales funnel conversion is that it is more often talked about and thought about than analyzed and somehow used the obtained figures to improve the business.



Analyzing conversion rates is important for understanding the effectiveness of your marketing campaigns, website performance, and sales. Here are some ways to analyze conversion rates.

Traffic segmentation. Divide your visitors into different segments (e.g. by traffic source or device) and analyze the conversion in each segment. This will help you identify the most effective traffic sources and determine where to best invest your resources.
A/B testing: Run experiments to determine which changes to your website or marketing materials impact conversions. Analyze test results to determine optimal strategies.
Sales Funnel Analysis: Analyze each stage of the funnel to find bottlenecks where the majority of potential customers are lost and take steps to improve them.
Compare with other metrics: Compare conversion values ​​with other metrics, such as average order value, number of orders, and traffic, to get a more complete picture of the effectiveness of your strategy.
Continuous monitoring. Analyze conversion values ​​on a regular basis to identify trends and react to changes in a timely manner.