Christmas, one of the most important times for e-commerce, is approaching, and marketing becomes the indispensable ally of any business. Discover how to make the most of this season with Christmas marketing actions .
Christmas is one of the favorite seasons of Argentines and also one of the most profitable for commerce.
According to an analysis by electronic payments phone library company ACI Worldwide, global e-commerce transactions are expected to increase by 14%, with Christmas Eve being the period with the highest predicted growth.
For this reason, it is vital that you rely on marketing strategies that allow you to reach those thousands of potential customers who are more predisposed to consume during this holiday season .
In this article you will find everything about Christmas marketing and, in addition, 13 creative ideas to design the winning strategy for your business.
We share with you a free download to complement the information → How to increase the turnover of your online store?
What is Christmas marketing?
Holiday marketing refers to all marketing efforts that seek to take advantage of customer attention during the holiday season, with the purpose of increasing purchasing consideration towards a specific business or product.
In other words, it is about relying on resources related to the public's interest during the Christmas season, in order to boost your brand recognition and increase the chances of selling your products.
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Types of Christmas marketing campaigns
Successful brands implement different Christmas marketing campaigns to capture the attention of consumers and Christmas advertising to promote their products and strengthen their brand. Among the most commonly used types of Christmas marketing campaigns are:
Recurring seasonal
Seasonal Occasion
Branded
About product
Hard sell
Let's see what each one consists of:
Recurring seasonal campaigns
These are those that occur annually during each season and, generally, although they present different elements in each edition, they maintain the same basic structure.
Occasional seasonal campaigns
Unlike the previous ones, these do not maintain a structure that is repeated and the only thing that remains is the Christmas theme , since the products and messages are usually different between each iteration.