THE ULTIMATE BUYER PERSONA GENERATOR 3. your ads to actual buyers, not just your ideal buyers, during Black Friday, you also need to take the time to refine those ideal buyers and use data to update your buyer profiles. You can use geo-locating technology and exit data from any brick-and-mortar location to get a better snapshot of your customers to know who to include.
4. Not Planning Ahead One of the biggest Black Friday french email list mistakes brands make is not planning ahead with enough time. A successful Black Friday marketing strategy can’t just be thrown together at the last minute. You need to spend time researching and developing a strategy that will bring in the most results for you and your business. When you plan well ahead, you can take the time to see how early parts of your campaigns are performing or adjust your messaging and designs to try and capture more consumers.
Your marketing needs to start well ahead of the actual event, but without a strategy, in time your brand will lose out on sales and revenue. 5. Letting Abandoned Carts Sit Cart abandonment is one of the top reasons that sales don’t reach their full potential during Black Friday. Whether shoppers are having second thoughts, searching for other deals to compare, or have simply forgotten their cart, ignoring those dollars is a big mistake.