Finding slow interactions in a test environment

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INP!
According to Google, these are the best practices for you to optimize your site for INP:

Diagnose slow interactions in a test environment
Identify and reduce input lag
Optimize event callbacks
Minimize presentation delay
For each of these optimizations, Google has already produced articles to help you optimize your site. You can find this compilation on the Google Chrome developers blog.

And if you don’t have knowledge on the subject or don’t have expertise within your company, I advise you to invest in technical SEO, because your competition will. After all, the point here is to maintain or increase traffic to your site and deliver a good user experience.

The professionals you will need to put these best netherlands phone numbers practices into action are web developers, technical SEO analysts and project managers. I suggest that you put together an action plan to apply the improvements to your website and have February 2024 as the deadline.

We know that in an ideal world, eight months is enough time to gather the budget and expertise and get down to business. But don’t be fooled! If your planning doesn’t start right away, you could pay dearly in March (with organic traffic).

I hope I managed to clarify the main doubts about Core Web Vitals, Interaction to Next Paint and the change that is coming.

Do you want to continue to be updated with Marketing best practices? I strongly suggest that you subscribe to The Beat, Rock Content’s interactive newsletter. We cover all the trends that matter in the Digital Marketing landscape. See you there!