Furthermore, they will measure the performance of their influencers in an increasingly precise and detailed manner thanks to social media marketing tools and hashtags. Furthermore, with Google Analytics you can keep an eye on the traffic arriving from social networks. A first example was provided by Special K which, to motivate its consumers to get back into shape after the holidays, launched the hashtag ourResolution thanks to a dense network of influencers.
In this way they were able to concretely track how much belgium email list the influencers inspired their followers and, subsequently, compare the data with the KPIs they had set themselves. , an account with 1 million followers can earn up to $50,000 for a single sponsored post, depending on its engagement. Industry experts have also underlined how an influencer's profile, once a certain threshold of followers has been exceeded, becomes almost an authority in the sector and therefore reliable in the eyes of the consumer.
However, the growth is not exponential: in fact, once the threshold of 100,000 followers is exceeded, the user's interest decreases significantly. The average user does not want to deal with a celebrity whose ambitions and needs are perceived as distant and untrue. There is therefore room for the micro influencer whose strength lies in being the consumer next door and who, for this reason, can be compared in a direct and genuine way.