If you’re not taking advantage of this, you’re losing money. The Art of A/B Testing in Email Campaigns The most important decision in A/B testing is what to test. Since testing always takes time and resources, we suggest testing high leverage variables. These variables are easy to alter and potentially bring large improvements: Subject lines Timing of cart abandonment emails Coupons and other incentives Time until cart expires Best day to send cart abandonment emails Analyzing Email Campaign Data If you don’t measure it, you can’t manage it.
Regular testing will help you cambodia whatsapp number list gather valuable data that can make your email campaigns more effective. But what you do with that data is what makes all the difference. Understanding Abandoned Cart Email Analytics At the most basic level, abandoned cart analytics will surface any glaring issues. Recover Lost Revenue With Abandoned Cart Emails Do carts tend to be abandoned at checkout? Does it happen once the shipping costs are calculated? Do certain products seem to trigger cart abandonment? Equally useful, you can find out whether your abandoned cart emails are working.
Otherwise wouldn’t have noticed. For example, are abandonment rates higher among shoppers responding to a specific ad? Key Performance Indicators (KPIs) To Monitor You can evaluate abandoned cart emails just as you would analyze any marketing email. How well do they do on various key performance indicators? Your team will have to determine which KPIs are most useful, but here are some common KPIs to consider: Open rates Clickthroughs and whether they lead to sales Conversion using different test elements Products with highest recovery rates Most effective emails by product Abandoned Cart Email FAQs What Should I Write in an Abandoned Cart Email? Your abandoned cart email should be relatively short and to the point: “We’ve saved something you wanted.