There are more and more applications on the market and today from we tell you about Keen, the new social network from Google developed by the experimental group Area 120 of this company. The comparison with Pinterest is obvious, let's see how it works and its potential benefits for SEO.
What is Google Area 120
Google Area 120 is a workshop for experimental products developed by small work teams. In other words, it is a program whose main function is to help groups of people to exploit their ideas in a business environment. These people must work in one of Google's areas.
Any employee can participate in the program. But first they must submit their ideas to go through an evaluation process. Only the best ones are selected.
Teams have a maximum of 2 years to work on their projects canada telegram phone numbers Google funds them , provided that you provide regular updates to Area 120 managers and directors.
They are currently working on an app called Shoelace and on improving the functionality of Keen. The launch of this latest platform took place recently.
Meet Keen, Google's new social network
Keen is a joint development between Area 120 and Google’s People + AI Research (PAIR). The latter is focused on human research and design to make artificial intelligence more productive and usable.
The team explains that “Technology struggles to understand how we want to spend our time. Keen was built to give users control over their recommendations.”
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Keen works by leveraging Google's search index and combining it with user feedback to give you personalized recommendations that improve over time and help you expand your interests.
Keen works very similarly to Pinterest , but there are several things that set it apart. Any community manager should know it well, as it is based on users being able to easily create collaborative lists in which you can include items of interest. These can be images, photographs, videos and other types of content.
It also shows you posts related to specific topics that might interest you. And it gives you the opportunity to follow other users' lists.
How to sign up for Keen
You can use Keen from your computer or by downloading the app from the Google App Store on your Android phone. All you need is a Gmail account to sign up.
In Chrome it works as a webapp, but you can still visit it from other browsers and it works normally.
To create a Keen profile you only need to enter a username and Gmail address.
You will then be asked to create a Keen, which means to post a topic that you are specifically interested in and want to spend more time on. You can choose to receive an email twice a week with the latest news.