Social media is essential for business today, it is one of the best tools to engage with current and potential customers. Each platform has different features, but there are certain trends that you should follow if you want to stand out. In that sense, we recommend that you learn how to use Instagram reels for your business . Keep reading to find out more!
What are Instagram reels?
Instagram reels are a type of content on this social network. They are full-screen vertical videos that can be up to 90 seconds long.
They are different from regular videos because you can edit them, mix videos, use uploaded content, filters, text, interactive backgrounds, stickers, audio (songs and voice) and much more.
Reels are different from Instagram Stories, which are deleted after 24 hours. Once you share a reel, it will be available in the reel section of your profile until you delete it.
They are very popular and, at the beginning, they were this platform's response to canada telegram data the growing popularity of TikTok.
This type of content has been favored by the Instagram algorithm and attracts a lot of attention from users. Reels are more likely to appear as a recommendation to people who don't follow you than traditional posts.
Separately, there is a section dedicated to popular reels on the Instagram homepage. You can access it via the central icon at the bottom.
How to make reels for my business?
If you are familiar with TikTok and Instagram, it won't be difficult for you to start making reels, but you can still learn, it's easy. We give you the basic steps here:
Once inside the Instagram app, click on the + symbol at the top right of your screen and select Reel. You can also go to the editor by swiping left from the camera.
You can record or upload videos. You record by pressing the record button to capture the footage or upload a video you already have on your device. You can record a series of clips or one at a time. You have the option to have a timer so you can start recording hands-free. You can also stop recording and then tap to start again, then you can line up for transitions.
After you've recorded, edit your reels. You can add stickers, drawings, texts. You have many creative tools.
Adjust the reel settings. Give it a nice name, you can edit the cover, add a description, edit people, add location, allow captions, share it on Facebook, and more.
Post your reel.
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Options to edit your reels
This type of content is great for your business, the key is to work on it and be creative to position yourself. Some ways to edit reels are:
Audio: Allows you to select audio from the Instagram library or import it from your device. You can select only a portion of the song.
Length: Allows you to change the length of the video, between 15, 30, 60, and 90 seconds.
Speed: You can slow down the speed of your videos or speed it up.
Layout: Allows you to adjust the layout and have more than one recording frame.
Timmer: We mentioned it before, it is used to set a counter before starting to record.
Dual: This is a feature that allows you to record with both the front and rear cameras.
Alignment: After recording you can align objects from previous or subsequent clips.