Today at Web Positioning Salamanca we are going to talk about a very interesting topic that will be very useful to you, especially if you are dedicated to online marketing. We will give you an interesting guide to make successful linkbait . In addition, we will accompany this information with a colorful infographic to support our text. Here you will learn how to carry out this marketing strategy in the best possible way, you will learn its importance and what its main purpose lies in. If you want to improve your web promotion plan, without a doubt “link bait” is something you should not forget.
Why is linkbait important?
Linkbait is also known as “ link bait ” and is a technique that is part of SEO (Search Engine Optimization) strategies. Basically, its main objective is to generate content with the purpose of getting inbound links to your website, which improve your positioning in search engines, such as Google, the most famous search engine worldwide.
But the important thing about linkbait is that it is not just about getting links for the sake of it. Here you will have to take into account the necessary resources, as well as the circumstances for a reader to take cameroon telegram phone numbers initiative to place a link to our website, and in this way increase its popularity and help in your link building.
Content plays a very important role in all this linkbait stuff, as it will be created with the purpose of getting links from other websites, particularly blogs. By creating articles, videos or infographics that attract the attention of users, you will be able to promote them in online communities, reaching a larger audience and having the opportunity to make them go viral. If you follow this strategy correctly and your content is successful, you will be able to reach hundreds of thousands of people and more links will come to your blog or website and this will help a lot to get your site ranked higher in search engines.
Post: How to handle local SEO for multiple locations
Some tips to make your linkbait successful
The first step in this interesting guide to making successful linkbait is to carry out a brainstorming session. Keep in mind that the content you are going to create must be in line with the topic you are covering on your website. Consider the implications of the titles, as well as the anchor text of the links you place, since this will have important implications on SEO . Check the reach you could have just by using your wonderful ideas. Think: “Does your brand always require being serious? Can you produce something surprising without damaging your company’s reputation?”
You can carry out linkbait in different ways, such as:
Articles
Quizzes
Infographics
Cartoons
Widgets, etc.
When generating ideas , think of all those that you like without discarding any, no matter how crazy they may be, because if you work on them and polish them, something incredible can emerge or other ideas can arise. The only criterion you should follow is the topic you should focus on and it should not be structured in a way that has nothing to do with your blog or website.
Once you have a clear idea and concept, it is important that it has a “sticky” appearance for users, this way it will be more attractive to them, but as you can imagine, this does not happen by magic, you must take into account the following:
Simplicity : The concept that you and your team come up with must be easy for your audience to understand. There is no point in users racking their brains trying to understand what you want them to understand. It is best for the information to arrive quickly in the simplest way possible, so that Internet users understand the benefit they will have if they read your content and link to you .
The unexpected : This is a very important factor, in your content you must present something new and attractive, it can be something from the past, present or future but in a way that surprises those who read or see the information.
Concrete : Your linkbait should have concrete qualities, it should be easily explained in sensory terms; ambiguity is usually boring, whereas specificity draws people's interest, so keep this in mind.
Credibility : If your linkbait is not “sincere” or smells like spam or your data simply does not match because it is made up, you did not do adequate research or you wanted to be sensationalist, you will sink quickly.
Emotions : In order for people to share your content, they need to care about your idea. Consider what your target audience's primary emotions are, for example, if they are mothers, you can use empathy, while for teenagers, irony, rebellion or sarcasm can work very well.
Stories : These help you bring concepts into the real world. By using “true” examples to your ideas, you’ll give your audience plenty of reasons to connect with your brand.
Post: Basic guide to technical SEO: What it is and its importance
Considerations when producing content
Now that we have all the above clear, we come to the production part. Here you will have to keep in mind that quality is very important when we talk about linkbait. It is very likely that you have noticed the increase in content that the web has had during the last years, as well as there is a lot of mediocre information, you will also come across others that are well done. Professional writing, layouts and design are very important factors, you should not skip any of these processes during development.
When creating content , you'll need to keep track of it so that it has the consistency and quality you desire. You should never take your eye off what you create while it's in development. It's good to have a little extra time to be able to complete projects in the best way. You can review everything from the beginning with your writers and designers to see that nothing is missing. If you're working with a freelancer, you should know that their schedule may be different than yours, so find a way to organize this.
Always avoid writing mistakes, dull or poorly-looking images, the lack of sources can make your readers consider your linkbait as “not credible”, keep in mind the parameters of branding, make sure that your content is related to your brand, make it clear who produces the elements of the publications.
We are almost reaching the final, but not before publishing and promoting it . Here the main objective will be to obtain the greatest number of views and make it shared across the web, so keep this in mind:
Content placement : It is best to have your linkbait on a blog or static page outside of your main website. Remember that blogs serve as a means to reach the community and not to sell them something.
Easy to share : There are plugins that will help you with this task, integrate “call to action” buttons for infographics, you can place snippet codes so that bloggers can use them and associate your content with their blogs.
New aggregators : Websites like Reddit, Digg, Stumbleupon and many others can help you with promotion.