C2B is a model where individuals make sales to companies
Posted: Sat Jul 12, 2025 6:10 am
An online store, for example, that purchases directly from the manufacturer and offers a product on its website, earns a profit margin on each item sold.
Purchase volumes tend to be higher, there are several complex processes and people who may or may not influence decision-making.
B2B2C ( Business to Business to Customer )
In this model, there's a relationship between a company and another company and the consumer. Here, B is the first supplier, the second B is an online store, and C is the end customer.
This operation is initiated when customers enter the website and make, for example, the purchase of a 5-ton overhead crane or other products/services.
At the same time, the supplier is called to send the orders to the distribution center, a process called cross-docking , or to the consumer in a dropshipping process .
C2C ( Customer to Customer )
In this model, sales are made from one individual to another. This is a email list very common practice in marketplaces .
In these spaces, products are displayed, and consumers can contact the seller directly to agree on the terms of purchase. This is a valid option whether you're selling a MIG/MAG welding machine or purchasing services.
C2B ( Customer to Business )
Unlike other e-commerce models, (legal entities). The interesting thing about this model is the innovation that can be seen in the buying and selling processes.
M-Commerce
It is considered an increasingly necessary model, due to the growth in consumption through tablets and smartphones .
Here, the virtual store environment is entirely designed to be used on mobile devices, but without compromising the experience and with the same quality as an internet browser.
Purchase volumes tend to be higher, there are several complex processes and people who may or may not influence decision-making.
B2B2C ( Business to Business to Customer )
In this model, there's a relationship between a company and another company and the consumer. Here, B is the first supplier, the second B is an online store, and C is the end customer.
This operation is initiated when customers enter the website and make, for example, the purchase of a 5-ton overhead crane or other products/services.
At the same time, the supplier is called to send the orders to the distribution center, a process called cross-docking , or to the consumer in a dropshipping process .
C2C ( Customer to Customer )
In this model, sales are made from one individual to another. This is a email list very common practice in marketplaces .
In these spaces, products are displayed, and consumers can contact the seller directly to agree on the terms of purchase. This is a valid option whether you're selling a MIG/MAG welding machine or purchasing services.
C2B ( Customer to Business )
Unlike other e-commerce models, (legal entities). The interesting thing about this model is the innovation that can be seen in the buying and selling processes.
M-Commerce
It is considered an increasingly necessary model, due to the growth in consumption through tablets and smartphones .
Here, the virtual store environment is entirely designed to be used on mobile devices, but without compromising the experience and with the same quality as an internet browser.