C2B is a model where individuals make sales to companies

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An online store, for example, that purchases directly from the manufacturer and offers a product on its website, earns a profit margin on each item sold.

Purchase volumes tend to be higher, there are several complex processes and people who may or may not influence decision-making.

B2B2C ( Business to Business to Customer )
In this model, there's a relationship between a company and another company and the consumer. Here, B is the first supplier, the second B is an online store, and C is the end customer.

This operation is initiated when customers enter the website and make, for example, the purchase of a 5-ton overhead crane or other products/services.

At the same time, the supplier is called to send the orders to the distribution center, a process called cross-docking , or to the consumer in a dropshipping process .

C2C ( Customer to Customer )
In this model, sales are made from one individual to another. This is a email list very common practice in marketplaces .

In these spaces, products are displayed, and consumers can contact the seller directly to agree on the terms of purchase. This is a valid option whether you're selling a MIG/MAG welding machine or purchasing services.

C2B ( Customer to Business )
Unlike other e-commerce models, (legal entities). The interesting thing about this model is the innovation that can be seen in the buying and selling processes.

M-Commerce
It is considered an increasingly necessary model, due to the growth in consumption through tablets and smartphones .

Here, the virtual store environment is entirely designed to be used on mobile devices, but without compromising the experience and with the same quality as an internet browser.