How to create an Instagram Reel?

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Open the Instagram app and tap the camera icon in the top left.

Your Instagram stories will open, where country email list you should see "FILMSTRAPS" ​​written just to the right of "STORIES" - tap on it.



how to create Instagram reels



You can then choose the music you would like to have in your filmstrip.



choose music

Choose the video speed by clicking the second icon from the top.

choose video speed



At the very bottom is a “stopwatch” icon where you can choose how long you want your clip to be. Once set, a timer will start counting down before you even start recording.



you can choose how long your clip will be



Similar to Instagram stories, where you can choose from a variety of effects and filters, you can do the same with reels clips. You'll see your saved effects, or at the very end, you can browse through the entire Instagram library of effects.



you will see effects from the Instagram library

With all the basics set up, it's time to add a video - you can record it or upload it from your phone. You start recording by pressing the big round button. Tapping it again will stop recording.



button to start and stop recording



Once you have your video the way you want it, you can go ahead and add gifs, stickers, emojis, or text to your video. Finally, you can edit the preview photo or upload your own from your phone's gallery. Then tap "share."
you can edit the preview photo
All your clips/reels will appear on your Instagram profile under a new "filmstrips" folder.



display in profile in the "filmstrips" tab



How to use Instagram reels in your marketing strategy?
Instagram reels are a new way to build community and increase reach on your Instagram account. It's a fun and creative way to share short videos that can go viral.

If you are presenting your business on Instagram, it would be a shame not to use reels. The point is also that every new format is shown much more in its beginnings than later in time (until people learn to use it). For example, in the past, your posts were shown to many more people and you gained new followers more easily. Now it is not so obvious and Instagram needs to be built systematically. Your reels will be shown in stories, but especially in search results, which means that there is a good chance that your account will grow. ( source )