How is the company doing in the market today?

[bdjakaria76]

Do you have a turkey phone number library defined positioning?

What is its reputation? How is it perceived by potential customers?

What level of notoriety does it have?

Do you have a satisfied customer base?


You can complete these questions with any you consider important to get a complete picture of what the company has and what it lacks in terms of marketing and communications.


This is an opportunity to discuss as a team to identify the main challenges. I suggest working on this with sales and management, and even with the customer service team, if one exists.


My recommendation is that you look at at least 3 things:


The brand's current market position: what advantages and disadvantages do we have?

Previous campaigns (if any): what did we learn from them?

Current results: What are we doing well and what's missing? What can we learn from sales we've already made (if they've already happened)


What we are looking for here is to identify strengths, weaknesses, opportunities and threats.

The famous SWOT.


If you want to go a little further, you can also perform a strategic asset audit. I often use a table like this to identify areas to work on for each asset.






c. The market in general


Before going into detail about the segment you're targeting and the profile of each ideal customer, I recommend looking at your market in general and asking 3 questions: