By 2025, brands will start using this kind of data

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Discuss how the product is sourced, what eco-friendly initiatives you have in place, and anything you do to help the planet. This isn’t just about bragging, it’s about meeting people who care about the same things you do.

Look at Patagonia. They’re good at it. They check their emails, talk about how they recycle and donate their profits to environmental causes, and generally care. What about their customers? They love it, and it feels real.

Automating your email marketing is a huge help, especially since it can be sent at the right time. You don’t want to manually send welcome emails, post-purchase follow-ups, or reminders, let automation take care of it. Once you set it up, boom, it’s all up and running. Once it’s set up, you don’t have to worry about it: people will continue to engage with your brand.

The great thing about this email marketing trend is that it’s personal. You’re not doing your job, but the emails are still sent at the right time, based on what your subscribers are doing. It feels very personal, europe cell phone number list right? It also frees you up to focus on bigger things.

Sephora does this really well. They automate the entire customer journey – from the “Hi, welcome!” email to the reminder to restock the skincare products they bought last month. It’s all automated and makes customers feel like the brand cares.

Now everyone is using dark mode for their phones, or their emails. If you don’t optimize your emails for this email marketing trend, your emails will look terrible. You can use bright colors that pop on a white background, but it will look really messy on a black background. The goal? The fact that your email will appear as is, regardless of whether someone has the setting enabled or not.

2025 is the perfect time to design your emails for both light and dark modes. The only thing you have to do is use transparent images, test them first, and make sure your message is clear.

In fact, Google already knows this. Gmail’s dark mode looks amazing and is perfectly readable in any light or dark setting.This email marketing trend has been the talk of the town. And of course, the more companies use your data, the more people panic. The answer is: zero-party data . This is data that your customers choose to share with you: What they like, what interests them, what they search for…. If they give it to you willingly, all the better because you don’t seem too intrusive.