This is a great way to get people to really pay attention

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This is about being honest with your customers. Tell them what you do with their data, let them choose their preferences, and make them feel comfortable using your brand. But if you do it right, you can avoid penalties and strengthen your relationship with your customers.

Example: Apple is the gold standard here. Whenever they want customer engagement, they should make sure that their privacy policy is highlighted in their emails, and they should be very clear about what the data is used for and how customers can opt out. People love this kind of transparency and come back to this brand and trust this brand.

Yes, we all know video is great. And now it’s happening in email marketing too. It makes sense, sometimes people prefer to watch than read. Email marketing trends in 2025 show that including video in emails will be a game changer. A product demo, a customer greeting, or a quick teaser for something exciting you’re launching can grab attention much faster than a ton of text.

Video in email makes things easier. Without video, you’ll bore people europe cell phone number list while you’re trying to get your point across. Plus, video helps your email stay in someone’s mind longer. It’s like telling a story, but faster and more fun to watch.

Example: Wistia does this all the time. Now, as a video platform, it makes sense for them to include a few videos in their emails to show off new features or help people see how to use their product. It works. They watch. They click. They engage.

Green Marketing: It's not just a trend anymore.
People are very selective about where they spend their money these days. They’re not just looking for great products, they want to support companies that share their values. If your brand is doing something environmentally friendly or ethical, you should be shouting about it publicly and even more so via email. In 2025, email marketing trends will push the sustainability message even further.