Celebrate Customer Milestones: Some actions really mean

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In other words, you’re not just sending a regular email. You’re not just addressing your customers’ preferences, but also each message. It’s about making them feel like you see them and building a more personal relationship.

Example: Nike already does this . If you run, you’ll find yourself getting emails about the latest running shoes. If you’re more into basketball, they’ll tell you about the latest basketball gear. There’s nothing about track and field that means you’ll see yoga pants in your inbox. That makes it successful and relevant.

The next email marketing trend on our list is milestones. It’s easy to let your customers know you care with anniversary and milestone emails. They don’t have to be fancy or anything, but you can do it by, you know, sending them something on their birthday or a ‘thank you’ on the anniversary of their first purchase. These little things remind customers that they’re valued, and valued customers are more likely to stick around. Special offers or discounts? Just add them in, and you’re done.

These important emails are not just a thank you; they build a personal europe cell phone number list relationship with your customers. People will continue to engage with your brand if they feel like your brand is more than just a number.

Example: Dropbox does this really well. They will send you a birthday email reminding you how long you have been using the platform. They even throw in some personalized stats and a little nudge to improve their service. It’s a great way to show your users that you appreciate them without being too salesy.

Isn't it nice to have a little fun? When you add a giveaway, competition, or challenge to your email marketing campaign, you make it a game. People are more likely to interact with something in an email if there's something fun there, and if they can win something or get a discount. Turn it into a game and you don't just open the email, you play it. Email marketing trends like gamification take this to the next level.