Phone Number Lists: The Foundation of Outreach

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Predictive analytics is one of the cool things AI is doing in marketing. In other words, AI tells you what your customers are going to do next. They have AI that can look at what they’ve done in the past and tell you pretty well when someone is going to buy something, open your email, or take advantage of a new offer. It’s the crystal ball of marketing. The best part about this email marketing trend? It lets you be in front of them at the right time (when they’re ready to act) with the right email. It’s a win-win situation: Customers feel like you’re reading their minds (in a good way), and you end up getting more conversions.

Predictive analytics isn’t about doing something after the customer has done it; it’s about being one step ahead. You don’t throw things at the wall to see what works; you act based on calculated things that your customers really want at that moment.

Example: Doesn’t it seem like Amazon knows what you need ? If you’re europe cell phone number list shopping for camera gear, don’t be alarmed if you get an email recommending a tripod, memory card, or case. They’re simply using predictive analytics to predict what you’re going to do next, and they’re almost always right. They do it to get you to buy before you have to search for it, and that’s how they stay in touch.

6. Email Segmentation: Target your audience.
So what does email segmentation mean now, and why is it considered an email marketing trend despite being an old strategy? Essentially, it’s simply dividing your email list into smaller, more targeted audiences. Instead of sending the same message to everyone, you segment your content and instead reach different groups based on things like where they live, what they’ve purchased from you in the past, or how much they’ve interacted with your brand.

This concept is enhanced in 2025 with micro-segmentation, which allows you to narrow your targeting even further. The good news is that the emails you send here actually matter to the people who read them, and that results in higher open rates, more clicks, and (ideally) more sales.