People trust recommendations from their friends

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The Body Shop nailed it. They gave customers 20% off during their birthday month. No fuss, no fuss—all it took was, “Hey, happy birthday, here’s a little treat for you.”

How to do it

Ask for Birthdays Up Front: When someone signs up or places an order, ask for their birthday. People won’t mind if they know they’re getting something out of it.
Automate: Use an email tool to automatically send out birthday discounts. Make it personal: “Happy Birthday, Sarah! Here’s 20% off to celebrate.”
Make Redemption Easy: Use a unique discount code to make it feel special. Also, set an expiration date to keep it urgent.
Suggest Products: Include some product recommendations in your email. People are more likely to buy if you make it easy for them.
Membership Rewards Program
Loyalty programs are great because they make people feel appreciated. You’re basically saying, “Hey, thanks for sticking with us—here’s something extra.” Plus, loyalty programs are a great example of a sales europe cell phone number list promotion that encourages repeat business.

Example
Starbucks Rewards is a classic program. You earn points (or "stars") every time you buy something, and those points can be redeemed for free coffee or food. It's simple, fun, and keeps people coming back.


more than they trust advertising. If you give customers a reason to spread the word, they will—and you’ll get new customers without spending a lot of money on marketing. A referral program is a simple but powerful sales promotion idea.

Example
Uber’s referral program is a great example. You refer a friend, they get $10 off their first ride, and you get $10 credit. Both parties win, and it’s easy to share.