The Ethical Use of Phone Number Lists

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Do keyword research first to understand the demand in search engines like YouTube and Google. Can you find a niche, an opportunity with low competition? Sometimes you can create a whole video around that entry point.

If social media is a big part of your campaign, learn how to use hashtags — specifically, learn which ones your target audience is using. Copying the same outdated hashtags everyone else is using won’t be as effective as less popular but more focused hashtags.

You can also enlist the help of influencers and other online allies to boost your video’s visibility. Influencers are great because they’ve already earned the trust of their followers, so all you have to worry about is earning their trust. Just look at all the publicity that top beauty influencer Laura Lee has given to the brands she features in her videos — not to mention herself (she’s also her own brand).


Don’t forget to try something new. You may have learned all the ins and outs of getting thousands of subscribers on YouTube … but what about the people who aren’t on YouTube? Just by uploading your videos to europe cell phone number list alternative channels, you can reach a whole new set of subscribers.

Finally, don’t forget to account for different viewing conditions. Include closed captioning so your video can be enjoyed by those with hearing impairments as well as those watching in noisy environments.

Change Your Target, Not Your Bow
What do you want from your brand video? More sales? More traffic? More followers? You can tailor your video to suit a variety of goals, but make sure you don’t expect the impossible.

Despite the success of Dollar Shave Club , most videos won’t double your sales overnight. Generally, online video marketing is more about branding than immediate profits, so your goal should be more about building a community. First, you get your name out there and develop a loyal following, and then your followers will decide for themselves whether or not to pay for your services.