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Your goal is to discover who they are talking about and what they are saying about them. Are they already big fans of your main competitors? It’s better to find this out before investing more time and energy into a campaign that won’t be successful. Join the conversation First, casually join the conversation. This is the stage where you're introducing yourself; you haven't yet taken your niche home to meet the parents.

Once you've got your finger on the pulse of the community, it's phone number library time to contribute. Keep it simple; hone your sales pitch into a one-line phrase that you can casually insert into a conversation. Use this sentence to express You can also use this one sentence for email subjects, blog titles, etc. Go Deeper Once you are a well-known entity in your niche community and have some shared followers, likes, etc.

Publish the body of your marketing campaign. All other media types Stories, infographics, and all the other media types you’ve used successfully in your other campaigns can be used here, just with more specific wording and messaging for your niche. Just like that, you’re niche marketing! Like any other aspect of content marketing, niche marketing is a long game. See any attractive conversion rates Don’t plan on seeing any attractive conversion rates any time soon.