To succeed brands must embrace

[mdraufk.ha.nd]

The average annual cost of a data breach is $10,000, according to the Cost of a Data Breach Report, a stark reminder of the financial consequences of mishandling customer information. Large amounts of personal data Since marketers deal with large amounts of personal data every day, it is critical to understand these risks and best practices. Rule : Limit data collection to the essentials Marketers often collect unnecessary data, leading to increased risk and liability.

The data" method only collects Taking a "minimum data" approach (collecting only the data you really need for your activity) can reduce the risk of potential breaches. For example, if you only need an email address phone number library to send a newsletter, avoid asking for unnecessary details, such as the user's full address or phone number. The so-called data minimization is This principle, often referred to as data minimization, is the foundation of data privacy laws, and complying with it protects consumers and marketers.

Additionally, minimizing data collection simplifies storage and security processes. Fewer data points means fewer security challenges. Data also makes things easier Storing only essential data also makes it easier to comply with requests from users who may want their data deleted or corrected, which is a requirement of and other privacy regulations. Rule : Make consent clear and understandable One of the most important aspects of data privacy is transparency.