Here Are Three Major Warning Signs That Signal a Purge. Your Email Open Rates Are Lower Than Ever Some Businesses Don’t Even Track Open Rates. Hopefully, You’re Not One of Them. A Low Open Rate Indicates That Many of Your Subscribers May Not Be Interested in Your Marketing Message. They May Have Switched to a Competitor, Purchased Your Product, or No Longer Need Your Service. The Reason Doesn’t Really Matter Because You Have No Control Over It.
However, You Can Clean Up Your Email belarus phone number library List and Eliminate Any Consequences. Your Email Click-through Rates Are Also Much Lower Than Usual Click-through Rate Measures the Percentage of Subscribers Who Click on the Cta in Your Email. If Your Click-through Rate Drops Drastically, You’re in Danger. As Mentioned Above, the Click-through Rate is Almost Always Much Lower Than the Open Rate. People Often Read Emails Without Further Interaction. However, if You See a Significant Drop, That’s a Red Flag.
Rate and Increase Engagement. You Receive a Lot of Spam Complaints and Have a High Bounce Rate Step There Are Two Things a Recipient Can Do With an Unwanted Email: Trash It or Send It to a Spam Folder. The Latter is the Most Dangerous for Your Business and Brand. When Disengaged or Inactive Subscribers Send Your Emails to Spam, They Send a Message to Their Email Client: “this Message is Unwanted and Unsolicited.