Utilize Large Numbers for Big Claims (But with Caution)

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Larger numbers, when used correctly, can be highly effective in advertising because they suggest significant achievements or impressive scale. Whether it’s the number of customers served, the total sales volume, or the amount of time your business has been in operation, large numbers are often used to communicate credibility and authority.

However, when using large numbers, ensure they are accurate and verifiable to avoid skepticism or backlash from consumers.

Expert Tip: Use large numbers effectively but ensure they’re grounded in truth:

"Our app has been downloaded over 5 million times!"

"We’ve sold over 2 million units this year!"

"More than 500,000 happy customers worldwide!"

While large numbers can impress, they should always be paired motion pictures email contacts with data to maintain authenticity. Avoid making inflated or vague claims that can damage your credibility.

19. Avoid Overcrowding Your List with Too Many Numbers
While using numbers is a powerful tool, there’s a risk of overwhelming your audience if you use too many of them at once. A cluttered, number-heavy list can confuse or frustrate potential customers, making it harder for them to take action.

Expert Tip: Be selective with the numbers you present and make sure each one adds value to the message. Focus on the most impactful numbers and leave out the rest. Use whitespace and clean formatting to ensure that the numbers stand out clearly.