Leverage the Rule of Three

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The Rule of Three is a powerful principle in communication, psychology, and advertising. It states that information presented in groups of three is more memorable and impactful. In advertising, the Rule of Three helps create structure and keeps the message simple.

Expert Tip: Use the Rule of Three when creating your number lists. This can be particularly effective for:

Presenting key features or benefits of a product

Outlining steps to success

Offering a solution to a common problem

For example:

"3 Simple Ways to Boost Your Website Traffic"

"Top 3 Benefits of Our New Service"

"Follow These 3 Steps to Save More Money"

5. Incorporate Rounding for Impact
When creating number lists, rounding numbers can make pharmaceutical companies email list them more digestible and easier to understand. For example, saying "Over 1,000 customers served" sounds more impactful than stating "1,257 customers served."

Expert Tip: Round numbers to make them sound larger, more impressive, and easier for consumers to process. Round to the nearest hundred, thousand, or million, depending on the context.