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In the fast-paced world of content writing, using the right tools can significantly improve bothGoogle just released its November 2024 update. And let’s face it, every time Google announces a core update, there’s a collective “uh-oh” in the SEO world. Will your rankings improve? Will they take a dive? What does this update mean for you?
Don’t worry, we’re here to break it all down and give you a game plan to stay on top of your SEO game.
What exactly is a core update?
Google Core Updates are big changes to the way it evaluates and investors email lists ranks content. Every time Google makes one of these updates, it's like it's reworking its internal recipe to serve users the best, most useful results. But unlike other updates that target specific sites, Core Updates focus on improving the algorithm as a whole.
Imagine Google as a picky food critic who constantly adjusts the criteria that define a good restaurant (or, in our case, a good website). So, if you've been ranking well, but the update changes things, it doesn't necessarily mean your content is bad - it just might not be the best fit for what users are searching for now.
How to know if your site has been affected
Now, let's get to the important part: how do you know if the November 2024 core update has affected your site? Here's what you need to do:
Check Google Search Console : Head to Search Console and check if the time of the update coincides with any drops in traffic or rankings.
Be patient : Wait at least a week after the update is fully deployed. This will help you avoid rushing into making changes too quickly.
Review your most important pages : Check your most important pages and how they performed before and after the update. If your top-performing pages have dropped significantly (e.g. from position 4 to 29), it's worth taking a closer look at them. If the drop is small (e.g. from position 2 to 4), don't panic - it's probably not something that requires drastic changes.
What should you do now?
First of all, don't make any hasty decisions. SEO doesn't work like flipping a switch. Here are the tips you should follow:
Do n't panic - if you see a drop, it may be temporary. Rankings are dynamic and changes happen. Focus on improving your content for your audience, not just for search engines.
Improve your content : Google loves useful, trustworthy, and people-oriented content. Ask yourself: Is my content easy to read? Does it actually help users? If not, consider revising it to make it more user-friendly.