The entrance fee must always be included

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So, how do you get to the point and establish what is the right amount to request as an Entrance Fee? Here are two practical tips based on our experience:

The entry fee is an essential element to give value to the know-how of franchising. Offering a zero-fee format may seem like an attractive strategy to get more members, but it often ends up attracting entrepreneurs who are less motivated or have a distorted perception of the value of franchising. Without a fee, it is easy for franchisees to perceive support and training as a “plus” rather than as central elements of the success of the business.

2. Define the essential services included in the Fee
To give real value to the entry fee, it is important that it covers usa student data some key services that will contribute directly to the success of the business. The three main services to consider are:

Geomarketing analysis for location selection: an accurate analysis of the area is essential to identify the best positions based on the target clientele, the level of competition and the market potential.
Comprehensive initial training: Training not only for the franchisee, but also for the operations team, is essential to ensure high standards of service and operation. The entry fee should cover start-up training, including accommodation and travel expenses if necessary, to facilitate the franchisee in the initial phase.