Specialized magazines

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The only two active industry events in Italy are the Salone del Franchising in Milan, and the more recent FranchisingExpo at the Naples fair.

Trade shows are therefore the greatest opportunity to showcase the potential of your franchise in front of thousands of INTERESTED entrepreneurs.


Specialized magazines, even if the world is moving more and more towards digital, still have an extremely high user base. Their advantage is that they are aimed at a quality audience, for this reason they are excellent if the target to intercept for affiliations are precisely these types of people. The disadvantage job seekers data of sector magazines, on the other hand, is that in addition to having a high cost of promotion, it is not possible to monitor the reading data.

In conclusion, the best strategy to advertise your franchise is to create an advertising plan that allows us to move in both the digital and offline world!

Furthermore, as you can clearly see from the image above, we have written an article on how to advertise a franchise that I recommend you read: “ How to advertise a franchise ”.