Use your website as a lead generation tool

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"We already do that anyway," you might be thinking. But are you really doing it? Take advantage of the quieter time you're working from home to thoroughly examine your website. Are your forms in the right place? Have you included calls to action everywhere? Do you provide relevant content for your buyer persona? Is your website up to date in terms of SEO? In the article " 7 Measures for Lead Generation via the Website" I give you examples of how you can effectively integrate lead generation tools such as CTAs, landing pages, and forms into your website and support them with formats such as newsletters and blog posts. You can also check why your online forms aren't generating leads and what you can do to improve them. Just one example would be checking the input fields in the forms to see if they are necessary. germany phone number data Sometimes potential customers are put off by too much effort and don't fill out the fields in the form, even though they would actually be interested in the offer. You can learn how to set up a conversion-oriented contact form in the article " How to Design the Best Contact Form for Your Website ." One small thing that can sometimes prevent a form from being submitted is the wrong wording on the submit button. You'll find this and other tips in the article. Want to see how others do it? In the article " For Your Homepage: 5 Examples That Generate Leads ," we present websites that have integrated effective lead generation into their homepages.


Conclusion


I think it's time to rethink things and switch to online lead generation. Optimize your website and social media accounts to launch effective online marketing for your company. I hope the many links to our articles provide a good overview of lead generation and can help you further. We would also be happy to advise you on lead generation or website optimization. For a quick overview, I've included a link to our lead generation worksheet below this article, which you can use to get started right away.