Website footer and SEO

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The footer is not only an informative element for your customers, but can also help improve your website ranking. Due to the footer's many internal links to various subpages of your website, such as the About Us page or the affiliate program, Google "notices" when crawling your site that you have a lot of informative content. This will then display the page higher in the search results. You can also place keywords in the footer that strengthen a pillar page or a blog post that you don't want to slide to the second page of the search results. In general, you can include keywords for which you want to be found in the footer, which can also improve your ranking.

From an SEO perspective, it's not absolutely necessary to display the sitemap again in the footer, as is often the case on pages. Since the menu is already present in the header, a second link to the menu isn't SEO-relevant.

If you would like to learn more about SEO, I recommend our blog article: What is SEO and how can I use it?



How do I design the footer?


To ensure website visitors don't leave at the end of a page, the footer should be attractivelyel salvador phone number data designed. While the small print needs to be included, that doesn't mean everything has to be crammed into tiny font at the bottom of the page. The footer can certainly be designed with a light, airy feel. If you include a CTA or links to blog posts within the footer, these elements can also be supported graphically. However, the footer should be clearly distinguishable from the body of the page so that the user knows they've reached the end of the page.





Conclusion
The footer is an important element on a website. It not only serves to accommodate relevant and legally required information, but is also important for SEO and UX. It supports the website with important keywords, and internal links help improve Google rankings. Therefore, the footer should be given just as much attention as the header of a website. Get even more tips for redesigning your website in our free website relaunch guide. You can download it for free using the link below.