Is inbound marketing worthwhile for my company?

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To help you answer this question for your company, we have prepared the following example calculation:

One-time inbound marketing costs (including amortization) = inbound marketing strategy + inbound marketing setup + amortization period



Annual inbound marketing costs = external inbound marketing costs + internal marketing japan phone number data costs (proportionate) + licenses + ads (paid content) + distribution costs (proportionate) + one-time costs (amortization portion)



Total investment inbound marketing = One-time inbound marketing costs + annual inbound marketing costs



Using this calculation, you can calculate your annual inbound marketing costs and the revenue you generate annually through inbound marketing. Based on this, you can determine the percentage of revenue you spend on inbound marketing.

We have provided a ready-made Excel spreadsheet with the corresponding formulas for calculation for you to download .



Inbound Marketing Spreadsheet



The percentage of revenue you can or should spend on marketing and sales depends on various factors (industry, company situation, etc.). In general, you should achieve a positive ROI (return on investment) through inbound marketing. As a rule of thumb, inbound marketing is profitable when the sales price is €500 or more.



Do you have questions about inbound or online marketing, or would you like to receive free, non-binding information? Simply schedule an online appointment with our inbound expert: