Challenges for advertisers

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Pay per Click (PPC) : Here, the affiliate receives a commission simply by clicking on the ad or text link, thus generating traffic for the advertiser. However, this form of compensation is rather rare because of the high scatter loss. Traffic alone is not effective for an e-commerce retailer. Clicks should come from website visitors who are also interested in the products or services. The commission here is also in the cents range.

Pay per Lifetime : Here, the advertiser receives a fixed monthly amount portugal cell phone number list/ for the duration of the contract. This type of compensation is more commonly used for mediated subscription models with recurring payments, such as the XOVI affiliate program described above.

There are several hurdles for website operators who want to monetize their website. The site itself must generate visitors who then click on the built-in banners and text links and become customers for the merchants. There are many traffic sources, but a key factor is certainly the traffic provider Google. Only if your website has rankings on Google for relevant search queries will visitors actually come through the search engine.