Configure the Site Search feature

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Google Analytics needs to know how to recognize search terms. In most cases, this allows it to identify the correct query parameter.
For example, if a user searches for "conversion rate optimization" on our site, the results will be presented to the user on the following page:
The search term is highlighted in green, while the query parameter is highlighted in blue. In uae phone number data this case, it is "q." Once we have identified the parameter, we need to configure it in Google Analytics. To do this, navigate to the following menu item: Administration -> Data View -> Data View Settings. At the bottom of the page are the settings for Site Search tracking, where we then enter our parameter "q."


The Search Term report
This is the most important report to start with. It provides the analyst with initial insights into what users are searching for. The report shows the exact terms users have searched for. Furthermore, the website operator can see how often users have searched for each term. This information alone is valuable and can provide insight into whether the right products are available. It's important to note that the exact same search term is only counted once per session.

If "(not set)" appears in your report, it means a user didn't enter a search term and instead started the search with virtually no results. These queries can be safely ignored or excluded using a filter.

Next, take some time to analyze the search terms. This could be just a few or even thousands. It all depends on the site structure and traffic. Try to identify search terms you wouldn't have expected. These could be brand or product names you don't offer, for example.

When a specific search term is clicked in the report, its "landing page" is displayed. Although the term "LANDING page" suggests the page the user landed on after searching, this is actually the subpage from which the search was initiated.