This is easier to do when you use a platform that has advanced targeting tools. For example, you should be able to show popups to visitors based on their traffic source.
This will allow you to target people from social networks, search engines, or unique URLs. You should then be able to segment your pop-ups by time of the week or day (based on your analytics reports).
It is helpful to improve the user experience by limiting the number of times users see the same popup (and whether they have already opted in). This way, they will not be annoyed by the same old popups.
One way to control this is to create popup campaigns that target new and returning visitors separately.
Poptin WordPress Popup Plugin Targeting Feature
Poptin Targeting Features
Popup plugins that target unique visitor behaviors
We've discussed the importance of context and how it can help increase conversions. It's all about us companies board of directors email list reading your audience's minds.
While this may be impossible, there are some clues you can use to increase the chances of conversion. For example, you can use exit-intent popups for users who are about to click away from your site.
Technology makes this easy to monitor. Once the mouse moves from the window to the X button, the popup is activated. In this offer, you want to focus on email capture.
You can do this by offering a discount code in exchange for a free download of an ebook, whitepaper, or case study.
Other behaviors you can use to trigger popups are:
Being on a page for a certain period of time
By clicking multiple times on a page
By clicking on a particular image or link
The idea is to show popups that are related to your visitors' behaviors. For example, if you sell home improvement products, it wouldn't make sense to show a popup for an e-book on how to build a home garden to someone who's looking at faucets.