E-commerce businesses can thoughtfully engage their customers on Good Friday, but they must balance promotions with observance of the holiday.
What to do:
Focus on charity campaigns rather than deep discounts. For example, pledge a portion of sales to a local cause and promote it through emails, pop-ups, and social media.
Offer meaningful giveaways that align with the holiday theme, such as a Good Friday devotional book or a free digital resource.
Use A/B testing to find the best message that resonates with your audience without seeming too pushy.
Example:
An e-commerce store might run a campaign where 10% of Good Friday sales are donated to a local food bank. The promotion is structured as a “give back” rather than a simple sale.
Local businesses, especially those that cater to a more community-oriented audience, can take a different buy a motorcycle owner mailing list approach to Good Friday marketing.
What to do:
Host in-store events or community initiatives, such as hosting a pay-it-forward coffee drive or offering a small Good Friday gift for customers who donate to a local charity.
Focus on local reflection : Articles or testimonials from customers or local community leaders about how they celebrate Good Friday and offer a special, low-key promotion (e.g. a “reflect and relax” special on coffee).
Example:
A coffee shop could offer a “Good Friday Blend” where 50% of the profits go to a local food pantry. They could promote the initiative with a simple, respectful sign in the store and on their social media.
Non-profit organizations:
Nonprofits are uniquely positioned to leverage the spirit of Good Friday for impactful campaigns. They can emphasize themes of sacrifice, giving, and community, which align perfectly with the values of the day.