What is an AI CRM: Definition

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Good customer relationship management (CRM) software makes it easier for businesses to manage all aspects of their sales and customer interactions.

Combined with artificial intelligence, CRMs are pushing the boundaries of customer relations by providing a real boost in terms of productivity to increase sales and improve customer satisfaction.

Thus, integrated artificial intelligence (AI) technologies make it easier rcs data malaysia to obtain the most relevant information on customer data in real time and make realistic business forecasts. In addition, generative AI makes it possible to optimize communication with original content and automate work processes to accelerate manual tasks. In CRM, AI can therefore help teams in all aspects of their work, whether sales, marketing, IT , or customer service, improving both the user experience and the way we work.