The sound makes the music

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Think carefully about the mood and impression you want your posts to convey to users. Become aware of the language and manners used by your target audience—this is the only way to properly address them. Of course, the "language" of your posts must also match the general image of your company. If it's a reputable company, this should also be reflected in your postings. If your products and communications are aimed more at a young, internet-savvy target audience, Facebook is the perfect channel for using a more colloquial style. However, you should decide on a suitable style beforehand and stick to it consistently.

Responding quickly to posts or questions also gives the users of your community the feeling of being noticed and, above all, taken seriously.

Optimize the form and content of your posts
As is so often the case, the common rule of thumb applies here: content is king. You must denmark phone number data be able to stand out from the countless other posts in your users' news feeds with your high-quality contributions that are relevant to your target audience . Breaking with natural perception patterns, using memetic triggers, or encouraging interaction (“participation effect”) have proven particularly effective here. Always reflect on the extent to which your content is relevant to your target audience and what added value it offers. Keep your contributions as short as possible. Anything that can't be absorbed quickly or doesn't lead to an expanded view by clicking on it will be subconsciously hidden or skimmed over by the user.

Well-posed questions can be a simple tool for increasing engagement. Social web users enjoy being asked for their opinions and are happy to share their feelings and ideas – and the direct approach conveys a sense of appreciation. Paired with meaningful, curiosity-arousing visual content, they can significantly improve the Edge Rank of your posts.

Promote your Facebook Page
A common mistake is promoting your Facebook activities only where they actually take place—on Facebook. Broaden your focus—use all the channels available to you and link them cross-media! It's often helpful to link your personal account with your business account using the "works at" feature.

Make your employees your figureheads and encourage them to publicly identify with your company. Mention the Facebook accounts of your business contacts or positive opinion leaders to increase your reach. Use your company's official homepage for social plugins, a reference in upcoming print ads, a footer in your newsletter—the possibilities are endless; you just need to recognize and utilize them!

In conclusion, if you want to effectively utilize the attractive potential, it's not enough to simply exist on Facebook. It's especially important here to delight and convince readers with real-time information, innovative features, and engaging content, and above all, to motivate them to share your posts. Create authentic incentives and added value for your customers without trying desperately to push your community in the direction you want.