Digital Storytelling: 7 Tips for Better Stories

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The term content is very broad and can therefore take many different forms. So what constitutes successful content? Storytelling is key: Anyone who wants to inspire their target audience with content needs to be good at telling stories. Storytelling in content marketing not only creates curiosity to discover a brand but also provides the incentive to understand it in its entirety. Instead of spreading clunky marketing messages and engaging in monotonous promotion, storytelling engages the company and its target audience in dialogue. What's more, storytelling creates an emotional connection between the storyteller and the listener.

Clever content creators use this to reach their target audience. These are people who truly identify with a brand and enjoy engaging with it. Once the emotion is created through storytelling, marketing messages are much easier to remember than dry facts. To pursue a consistent online marketing strategy, storytelling should be present in all channels where content is produced: in blog posts , videos, Instagram Stories, Facebook posts, etc.

In short, on all networks relevant to your company and your target audience. Regardless of the channel, the following storytelling tips provide guidance. Follow our tips in order to ensure your messages remain permanently in the memory of your desired audience.

1. Know and understand the brand story
Only those who understand their own story can credibly convey it to others. Good chile phone number data storytelling therefore requires entrepreneurs to know their own brand story and what their brand stands for. Although this step seems obvious, it is often underutilized in practice. It's best to start with your brand's founding story. Then move on to its purpose and values. The "why," in particular, should be communicated as clearly as possible. Other questions you should ask (and answer) include:

What milestones and changes shape your brand?
What mission and vision does your brand represent?
Who are the people behind it?
What key messages should be conveyed?
You should carefully answer all of these questions to create a solid foundation on which your future stories will be built.

Also read: "Communicate openly and honestly" - Social media tips from the pros

2. Focus on the needs of the target group
Storytelling also means telling stories in a way that resonates with your target audience. To do this, you need to understand the needs of your target audience and conduct a social media target audience analysis . It's recommended to work with so-called personas . In marketing terms, these refer to the ideal representatives of your target audience. The more precisely you define their wishes, needs, and concerns, the more likely you are to create a language that your target audience wants to hear. Always focus on the added value for the persona, not just your products and services.

Keep in mind that the range of needs also includes pain points. You create emotions by specifically addressing problems and offering solutions with your product or service. For example, let's say your product is organic tea: Your storytelling should ideally revolve around the topics of environmental protection (need) or responsible consumption (wish).

Whitepaper Download Buyer Persona How your customer ticks
Download a step-by-step guide and a template for creating your buyer personas here.

3. Turn your target group into “heroes”
Focusing on the needs of your target audience rather than your own product has great potential. This automatically turns your listeners into the heroes of the story, while the product or service plays a supporting role. Storytelling is successful when listeners can identify with it. The story itself should say something about them and improve their lives. Ideally, this creates a relationship of trust, and your target audience feels understood and enriched by your brand.

4. Skillfully trigger emotions
Emotions also trigger interaction. And when good storytelling in content marketing and social media marketing leads to likes, comments, and shares, social media algorithms will reward you with greater reach. It's been proven that posts that trigger strong emotions are the ones that get shared the most. Content creators should therefore seize the opportunity to touch, surprise, and inspire with their stories. By putting the focus on people themselves, the story automatically becomes personal, thus giving your brand this personality as well. Use the full spectrum of emotions to stay memorable. This includes pride, happiness, and courage, as well as fears, worries, and overcoming.

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5. Call to action
It's important not only to trigger emotions, but also to anticipate reactions and handle them accordingly. The goal is to engage your target audience through storytelling. To keep this conversation going, ask questions that are relevant to your target audience and relate to your post. By encouraging listeners to share their perspectives on a topic, you stay engaged and gain further insights into your audience. By responding to comments and showing interest, you build a community based on authentic relationships.