the crisis of restaurant chains

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In short, in Italy is not due to a lack of demand, but to management inefficiencies that compromise the sustainability of the business. Franchising represents a concrete opportunity for those who want to expand strategically, transforming a single successful restaurant into a solid and profitable network. However, growth cannot be improvised: it is essential to analyze the numbers, the replicability of the format and the selection of the right affiliates. Only with a well-structured strategy will you be able to scale your business successfully. Do you want to understand if franchising is the right choice for your restaurant? Fill out our questionnaire and receive a personalized analysis of the potential of your brand!Franchise Marketing is the set of advertising and promotional strategies used to strengthen the awareness of the main brand and support the activities of the affiliated businesses. This approach rich people data allows you to create consistent communication, improve visibility and optimize customer engagement.

Promotional activity in franchising develops through two main levels:

At the central level , the franchisor implements national campaigns to strengthen the brand and attract new affiliates.
At the local level , individual affiliates adopt targeted strategies to engage customers in their own territory.
The next section will analyze the strategic importance of franchising marketing and its impact on brand growth.

Why Franchise Marketing is Important
Franchise marketing plays a crucial role in establishing brand identity and ensuring consistency in brand perception, regardless of the location of the franchisees .