Tips on how to directly link emailing and SEO

[suchona.kani.z]

Use content from your newsletter on your blog — as we mentioned, search engines can’t index content in emails. But there’s an easy way to get your content to both search engines and more visitors. Write a short summary or copy the introduction of a click-through text in your email, and link to continue reading directly on your blog. If you have a series of emails with valuable content, create a blog version that search engines can index and include in search results.

Create a newsletter archive on your website — add an archive of newsletters to your website. This way, you will get the texts in your email newsletter to search engines. It also has another benefit. Website visitors will have a unique opportunity to view the content you send to your subscribers, thus increasing your chances of expanding your database .
Build a solid email database

If you know all the ways and where to collect contact information, you're in luck. If you don't, download our free cheat sheet.

DOWNLOAD CHEAT SHEET FOR FREE
Don't forget to add an HTML version — sometimes it can happen japan email list that the email doesn't display as it should. At that point, the recipient should be able to switch to the HTML version and view the email there. Almost all tools allow this. This is not necessary if you prefer to choose the newsletter archive. Then you just need to link to it.
Make email sharing as easy as possible — include social sharing icons in every email to easily drive traffic and build a link profile.
Tip Včeliště: Don't forget to work with UTM parameters (text strings that are appended to URLs). In analytics tools, you will then get important data about how which emails are performing.