What will segmentation by engagement bring you?

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Like any other segment, this one will allow you to create more targeted email campaigns. This will give you:

delivering relevant content,
maintaining recipient loyalty,
increase in the number of people interested in e-mailing,
chance to revive inactive contacts.
Email Tip: Struggling with recipient disengagement? Learn how to write an email subject line that your recipients will want to open immediately, and get inspiration from email marketing trends .
The ability to move users between sequences based on their specific actions – potential customers can become new customers, later perhaps returning customers.
Ability to score users based on engagement – ​​you set the number of points for each action that customers can take on your site (e.g. 1 point for opening an email or 3 points for clicking). The tool can also deduct india email list points (e.g. for not visiting the site for a month). Based on the results, it is then possible to segment customers into groups: Engaged , Neutral , Disinterested . Engagement scoring works well, for example, in Drip .
A range of freely customizable templates – templates really make your life easier in campaigns. You can always choose the one that is most suitable for your goal.
Ability to send messages to all segments and contacts that are not currently in the sequence.
Don't take choosing the right email tool provider lightly. We recommend choosing the one that suits you the best from the start. Once you've set up your email sequences, scoring, and automation rules, changing providers would be more difficult. You'd have to set everything up from scratch. Not to mention that you'd be sending your subscriber history to the eternal hunting grounds.