Which methods of communication are most suitable?

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Chart: Which communication methods are most suitable for consumers? (2015)
Source: MarketingSherpa
How to get email contacts and who to reach out to
Consider getting contacts into your internal database as a “something for something” action. Try exchanging valuable information for an email address. For example, offer readers a free e-book to download. But free is only a feeling – you want to enter an email address in return, which you will keep.

And now a good tip: Save email addresses from everyone you come into contact with in the course of your business, for example:

customers who placed a one-time order with you ,
loyal customers who buy from you regularly ,
so-called dead souls , i.e. customers who bought from you a usa email list long time ago and haven't returned to you for a long time.
Email Marketing Basics Course

Get to grips with the basics of email marketing with our course, which we have prepared for you completely free of charge. Not only is it packed with knowledge, you will get free access to it and will also receive a certificate of completion.

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No tool is the same, yours has to fit you
You may already be using an email tool, but you may be looking for one, or you may want to replace yours with a new and better one. In any case, first write down in black and white what features you will require from your provider. Here is a little help:

The ability to segment based on what people do – you can segment based on the type of goods customers order, or perhaps based on what content they like to receive and respond to most.