How to offer an e-book in exchange for an email?

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E-books are still among the proven attractions that websites offer to readers for free. That is, almost free, paid by email . Are you also thinking about using this popular tactic to build a database of email addresses? Let's go over what not to forget, how to avoid violating GDPR, and what tools will be useful to you.

Why an e-book?
The main goal of an e-book, like all other lead magnets, is to collect email addresses. A very commonly used lead magnet is an offer of discounts, free shipping, or access to a VIP section with recipes. Basically, it can be anything that is interesting enough for a website visitor to be willing to leave an email .

When to use a free e-book as a lead magnet?
E-books work best on narrowly focused websites. On more general malaysia email list websites, a more specific e-book may not interest all readers, or the pop-up window may annoy them. In that case, you can work with bonus content, for example, in the form of templates, instructions, checklists, cheat sheets, common challenges or case studies.

Beware of GDPR
Even though GDPR was a big scare, there are still a few ways to offer an e-book for email without getting into trouble. The most common ways are:

Instead of purchasing, consent to receive commercial communications – you give users the choice to purchase the e-book for a certain amount or sign up for emails instead.
Double opt-in – the filled-in email will only be used to send the e-book. You then send the user a checkbox with consent that they can be sent further emails. However, you run the risk that users will ignore further emails.