Emoji in emailing: evil or good marketing move?

[suchona.kani.z]

Beloved, hated, infantile. Emojis, or smileys, evoke different feelings in text. Laughing and unhappy smileys are a common part of conversation between people these days, especially on social networks or when sending messages via mobile phone. Are they suitable for professional e-mailing , or should we leave them out?

Don't be afraid to incorporate emojis into your online marketing, but as the old adage goes, everything in moderation . We'll look at when emoticons can bring you positive points in your communication with customers and when you should be careful about using them.

Emoji vs. emoticons
Emoji and emoticons are two different concepts. Let's clarify how they differ and which is more suitable for marketing.

Emoticons – just text that resembles a human facial philippines email list expression. To create them, you most often use the ? or ? or keys on your keyboard. They were first introduced in electronic communication in 1982 by computer expert Scott Fahlman.


Emoji – it is not a cluster of characters, as is the case with emoticons. Emoji are specific images of faces, animals, plants, food and activities. You might think that emojis were born from emoticons.

Wrong bridge! Our ancestors could have seen the first smiley in the 18th century, when Abbot Bernard Hennet used it to approve documents. In our more modern times, Harvey Ball was the first to draw it for employees of an insurance company. He simply wanted the laughing smiley to lift their spirits. Over time, one emoji after another was created, until we have a full encyclopedia of them .