Once you’ve solved the frequency question, another one comes up. “What day and time should I send my emails?” Almost ⅓ of emails are opened within two hours of delivery. Over ¾ of emails are viewed within 24 hours, and if recipients don’t notice your email within 48 hours, it’s likely to go unopened forever. So are there any ideal days and times to kickstart your email marketing?
Mailing list by day of the week
CoSchedule's research favored Tuesday as the best day to send emails . The following days, Wednesday and Thursday, then took the silver and bronze spots. Similarly, Mailchimp's statistics listed Tuesday and Thursday as the most ideal days to send emails.
Beekeeping Tip: Start with popular days in the beginning. But definitely test and optimize. These are just general recommendations.
Mailing list by time of day
6:00 AM, 10:00 AM, 2:00 PM, or 8:00 PM to 12:00 PM. According to cambodia email list CoSchedule, these are the times that have the most success in email marketing . But always start with knowing your typical customer and their daily routine and behavior. That's the foundation.
Tip: If you speak English, we recommend a detailed article that discusses the ideal time of day and takes into account the field of business, the age of the target group, and common goals.
How can emailing tools help you?
Nowadays, commonly used tools have functions that will quickly reveal the most suitable time and day for sending.
GetResponse – you can prepare 2 versions of emails, both of which are sent to 5% of the database. The tool will wait, for example, 1 day, evaluate the success rate itself, and send the variant with a higher open rate to the remaining 95% of the database.