What can marketing automation be used for?

[suchona.kani.z]

They respond to customer needs and improve your customer support.
Increases efficiency – once the processes are set up, everything runs effortlessly. Your job will then be to track the numbers and optimize as needed.
They will save you money, time and minimize error rates in campaigns.
Informs the customer – and maintains communication with them.
It acts as a sales tool and moves the purchase process forward – using automated purchase emails, you can convince a customer to complete a purchase decision, for example (automation that alerts about an abandoned cart).

Offer related goods – in this case, you can use both the up-selling method, with thailand email list which you offer better services or a more powerful product, and cross-selling with the offer of additional accessories or services.
Provides after-sales service - creating emails with information and interesting facts about the product they chose. This will strengthen the power of your brand and keep you in their memory.

Cleans the email address database – there is a point in keeping an active database. We have already explained this in our other article . In an automated campaign, you can set how long after zero activity a reactivation campaign will be launched.

A tip from us at Včeliště : Try to set up automation so that the recipient feels as little as possible that a robot is writing to them instead of you. At the same time, don't forget about segmentation and personalization. Only by working together will you deliver content that really interests your recipients.