How to calculate conversion rate: (number of undelivered emails ÷ number of emails sent) × 100.
Here we try to achieve the lowest possible value. One way to ensure this is to delete inactive addresses and work with the e-mailing list in general, see below. Some e-mailing tools can automatically unsubscribe recipients who fail to deliver messages.
Unlike the previous metrics, the rate of growth of an email list may not be related to a specific campaign at all , but we should definitely keep this parameter in mind at all times . A list of addresses – and more precisely, a list of active addresses – is very valuable in email marketing . At the same time, however, it is a very dynamic thing that naturally develops and changes… and naturally tends to become outdated and shrink. Therefore, part of our efforts should be the exact opposite. However, this does not automatically mean that the more, the better . We always want relevant contacts who are interested in our emails. Therefore, do not be afraid to clean your address database regularly.
It's not easy to determine the return on investment in email iraq email list marketing, especially if it's not the only activity that is supposed to provide a return. Nevertheless, it's a good idea to monitor this figure - and adjust your strategy accordingly.
There are several ways to calculate ROI. One example: ROI = (money raised from campaign ÷ money spent on campaign) × 100.
For the above calculation method, the minimum requirement is a value of 100% , exceeding this limit brings profit.
Two final pieces of advice
Seven is by no means the number at which the list of e-mailing metrics should stop. But we are talking about the most important ones . We already mentioned this in the introduction, but we will emphasize now that it is necessary to monitor individual metrics regularly , at least once a month - and go into great detail. A table is very useful, in which you can monitor the development of individual metrics and what has changed compared to the previous campaign. Then make marketing decisions based on the collected data.
Compare the selected metrics with each other . In this case, comparing with competitors doesn't work very well. After all, they have different contacts and send different messages. And even long-term averages of individual metrics may not be the limit for success or failure in your conditions.